![]() ![]() When he arrived at the winner’s circle, he made a stunning announcement: His main ingredient was Velveeta.Īmazement! Shock! Betrayal! The audience clutched their ironic canned beer but didn’t quite know how to react. The audience, however, chose another contestant. We awarded the win to a chef who made mac and cheese with an aged Vermont cheddar. The judges included a food writer, an award-winning grilled-cheese-maker, and me, a cheesemonger. The competitors were mostly chefs, and the audience-the online tickets sold out in minutes-was soaking up the chance to be at a “Top Chef” kind of event, but more urban and cool. Kraft advertisement in the Ladies’ Home Journal, 1948īeing a judge at a macaroni and cheese competition in San Francisco taught me a lot about American food.
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